3 Easy Ways to Optimize Your Calls-to-Action

As marketers, our job in a nutshell is to inspire people to take action. Even if this desired action is to sign up for a webinar, I often imagine that I’m marketing a skydiving excursion, which is to say, that I’m asking people to spend money to jump out of an airplane. After all, at [...]

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David Barad on the Future of Facebook Marketing [Interview]

Founded in 2009 and headquartered in Santa Monica, CA., Fan Appz helps businesses, celebrities, musicians, athletes, public figures and brand owners grow, engage and monetize their social network fan base through an integrated suite of applications and features. As Senior Vice President of Marketing and Business Development at Fan Appz, David Barad keeps his clients [...]

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How Organic Web Traffic Increased by 1018% Without Any SEO Efforts

In April, organic Web traffic for the site typeupsidedown.com increased by 1018%.  No particular marketing efforts were implemented that could have accounted for this. At DemandResults, we’re always looking for the root causes of notable traffic events or unusual online activity. Here, we’re using one of the best free evidence-based marketing tools available: Google Analytics. [...]

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Infographic: B2B Lead Nurturing Guide

  Any good marketer wants to funnel their leads through the sales cycle as quickly as possible – the hard task is understanding the right amount of touches it takes. For a 60 day sales cycle, we’d start by nurturing a lead the following ways: Day 1: Introductory Phone Call Day 2: Follow Up Email [...]

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SEM Investigation: How Does Seasonality Affect Paid Search?

  Paid search managers regularly monitor campaigns to analyze and evaluate trends, changes in performance or the effect of recently implemented optimization strategies. But sometimes it can difficult to pinpoint the exact reason for a change in campaign performance, as was the case when Evidence-based marketing investigated a recent decrease in PPC performance. Conversions Analysis [...]

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Infographic: A 30 Second Guide to Call Tracking

Call tracking allows you to track campaign successes by associating a unique phone number with a specific marketing channel – anything from a flyer for an upcoming conference to an organic search query used to arrive to your site. Many PPC campaigns, for example, have granular insight into form submissions generated by their campaign but [...]

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How to Optimize a Press Release for Search and Social Media

Press releases have been a key tool for public relations professionals as far back as turn of the 20th century, and the goals, methods and procedures for creating them have stayed relatively the same. A release will generally follow a standard format, starting with an interesting and informative headline, followed by more detailed paragraphs with [...]

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Latest Forbes Study Reveals Need for Video SEO in B2B Space

When it comes to making large business purchases, executives are increasingly likely to do much of the research themselves, according to the latest report issued by Forbes magazine. The report, called “Rise of the Digital C-Suite: How Executives Locate and Filter Business Information,” identifies a digital divide between executives under 50 that grew up with PCs [...]

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How Evidence-Based Marketing Could Change Ad Culture

Who needs online product testing? Candy bar company Mars, for one. The company just rolled a marketing campaign for Fling, a chocolate bar aimed squarely at women. But a lot has changed in the 20 years since Mars last introduced a new product, including the ability to conduct small, focused tests on highly specific online [...]

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Facebook Developers Go Legit in New App Directory

By now, social media users that once tweeted “Facebook or Twitter?” have come to realize that the two services couldn’t be more different. While Twitter is essentially a very powerful but extremely simple broadcast/radar station, Facebook has quickly grown from the Web’s most compelling friend and contact management solution to a bonafide entertainnment and lifestyle destination. [...]

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