Is Amazon’s Kindle Ushering in a New Era of Paid Content?

In today’s Silicon Valley Insider, Henry Blodget observes that Amazon Kindle owners don’t seem to balk at the idea of paying for content. Although his observation is merely a person anecdote, it’s worth nothing that industry analysts estimated total eBook reader sales (including Kindle, Sony eReader and others) at well over a million units in 2008, and [...]

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Why Facebook Appeals to Evidence-Based Marketers

Nielson’s March Report Global Faces and Networked Places reports that despite smaller audiences, social networking sites Bebo and MySpace are far ahead of Facebook in terms of monitization. Bebo, which has 1/3 the audience of Facebook, has managed to attract one and a half as many advertisers. The report cites those networks’ focus on entertainment content as a primary [...]

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How the News Media Collapse Could Starve Web Marketing

Nobody seems to know the exact number of news media jobs that have been cut during the current recession, but it’s safe to say that there are tens of thousands of fewer working journalists in America today than there were this time last year. Virtually every major online and print newspaper has been cut to [...]

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