iPad Site Optimization Is Sexy, But the Money Points to Mobile Phones

Over the past year, web publishers across nearly all industries have been noticing visits from iPad ratchet up significantly. This is especially true if you’re in tech, fashion or another business that attracts an upmarket clientele. With good reason, you’ve been thinking about how to create an awesome experience for your iPad visitors. But according [...]

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Go Local with SEO: Geographic Based Keyword Rankings

Following Google’s announcement to launch universal search in 2007, there has been a rapid and continual evolution to improve user experience via personalization. While these improvements create a more engaging search experience for users, the task of monitoring keyword rankings has become increasingly complex. SEO strategists looking for ways to get a better handle on [...]

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How Can I Track Whitepaper Downloads using Google Analytics?

Capturing visitor information and usage statistics for your website is a breeze when using Google Analytics (GA). A native feature of GA known as Event Tracking allows you to easily track downloads for PDF files like whitepapers and case studies. Not only can you report on the volume of downloads, but using the advanced segmenting [...]

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Facebook Developers Go Legit in New App Directory

By now, social media users that once tweeted “Facebook or Twitter?” have come to realize that the two services couldn’t be more different. While Twitter is essentially a very powerful but extremely simple broadcast/radar station, Facebook has quickly grown from the Web’s most compelling friend and contact management solution to a bonafide entertainnment and lifestyle destination. [...]

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As Search Queries Get Longer, Search Ad Coverage Gets Smaller

According to comScore data, there is conclusive evidence that American search queries are getting longer. And as searchers use more words in order create more accurate search results, the net ad coverage over search results – defined as the percentage of search engine results pages for which there are paid ads – is actually shrinking significantly. This is happening [...]

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What Facebook’s Revamped Lexicon Tool Means for Social Media Marketers

Facebook rolled out a sneak peek of the mouth-watering new version of Lexicon this week. Although the demo is currently limited to a handful of pre-selected terms (“swine flu,” “basketball,” “Biden”), the level of marketing insight is unprecedented among existing social media tools. This tool confirms Facebook’s commitment to make the network highly effective for evidence-based [...]

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New Guidelines for Measuring Social Media Marketing

Evidence-based marketers are hardly alone in wanting to measure the success of campaigns within social media services like Facebook, MySpace, LinkedIn and Twitter. But in order to have a successful conversation about tracking results, we need a good set of guidelines and eventually, a common vernacular. This week theInternet Advertising Bureau (IAB) published their two cents on [...]

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Clara Shih Discusses B2B Lead Generation on Facebook

In a Webinar today hosted by DemandResults client Appirio, Clara Shih made a convincing case that Facebook is fertile ground for big B2B marketing wins. Shih, author of the popular book The Facebook Era, cited the oft-repeated advertising phrase, “I know I’m wasting half of my marketing and advertising dollars, I just don’t know which half,” [...]

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What Facebook Polls Mean for Brands and Consumers

Earlier this year, Facebook debuted several types of new engagement ads, including some that enabled advertisers to conduct polls. Because poll results appeared in site news feeds, polls that were particularly engaging theoretically stood a much higher chance of attracting the participants’ friends than conventional ads. Facebook is mum on how the experiments have worked so far, [...]

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New Evidence Suggests Polling Can be Effective in Identifying Social Influencers

Social media marketers are continually confronted with the same question – where and how do we plant the seeds that will make campaigns “go viral?” How do we identify consumers that will be truly powerful brand advocates? A Marketing Science Institute Report suggests that theories about the value of identifying well-connected influencers who are centrally located [...]

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