Rethinking Twitter Marketing: What Works, and What Doesn’t?

As of late, it seems that the world is obsessed with big data, and what to do with it. Within the next few weeks, you’re likely to hear more astounding facts about data. Every few months since 2008, analysts have been proclaiming that more data was generated in that particular year than in the previous [...]

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Social CRM: Winning the Battle of the Brands

Data from the marketing firm Exact Target indicates that customers are becoming increasingly cautious of following brands on social media sites like Facebook and Twitter. As brands battle for followers they are eager to embrace automation technology and ramp up engagement strategies to “out-post” the competition. But an IBM study entitled “From Social Media to [...]

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What’s Trending’s Shira Lazar Gets Social [INTERVIEW]

Television and Web personality, video blogger and social media expert Shira Lazar embodies the evolution of entertainment journalism. Though she possesses the interviewing and reporting chops of a traditional entertainment reporter, she also has her finger on the pulse of the tech space and is adept at communicating with Web 2.0 audiences. As the creator, [...]

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Why First Engagements Are Essential To Your Social Media Campaign

  According to social CRM specialists Get Satisfaction, 97.09% of people have bought a product or service from a brand based on their online experience. When several vendors offer the same or similar products, engagement strategy becomes key to a brand’s success. Social Media platforms are continuously offering new ways for brands to engage their [...]

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How Do Most People Share Content Online?

Amazingly, 44% of all online sharing now occurs in Facebook, according to sharing widget company AddThis. That’s up 33% in just one year. Another fact that may stun the digerati: email reigns over Twitter by 38%. Coming off a year when the Web’s biggest success model was an email-based coupon business (Groupon), maybe that’s not so surprising [...]

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How Twitter Hashtags Can Hurt Your SMO Strategy

Hashtags are symbols that start with a pound sign, followed by a keyword that attempts to organize the topic into a thread or category (#SEO, #worldcup, #ladygaga). From the time the first hashtag appeared on Twitter in 2007, they have helped organize seemingly disparate posts into cohesive themes, aided followers in finding like-minded souls when [...]

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How Social Search is Predicting the Future of the Box Office

For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late. Although this term is still somewhat [...]

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B2Bs To Increase Social Media Spend

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise. Planned social media spend on B2B services in the next 12 months jumped to 11% in 2010, [...]

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Top Search Marketing Stories for 2010

There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet.  Staying abreast of all these issues will be essential to being competitive in the coming year. Bing– Just when Apple’s brilliant and searing marketing schemes had convinced the world that there [...]

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Bing Maps Apps Creates a New Ad Frontier

Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format. The rollout also contains a bevy of highly addictive toys. For fun, Bing offers “Twitter Maps” – the ability to [...]

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