How Evidence-Based Marketing Could Change Ad Culture

Who needs online product testing? Candy bar company Mars, for one. The company just rolled a marketing campaign for Fling, a chocolate bar aimed squarely at women. But a lot has changed in the 20 years since Mars last introduced a new product, including the ability to conduct small, focused tests on highly specific online [...]

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Is Amazon’s Kindle Ushering in a New Era of Paid Content?

In today’s Silicon Valley Insider, Henry Blodget observes that Amazon Kindle owners don’t seem to balk at the idea of paying for content. Although his observation is merely a person anecdote, it’s worth nothing that industry analysts estimated total eBook reader sales (including Kindle, Sony eReader and others) at well over a million units in 2008, and [...]

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How the News Media Collapse Could Starve Web Marketing

Nobody seems to know the exact number of news media jobs that have been cut during the current recession, but it’s safe to say that there are tens of thousands of fewer working journalists in America today than there were this time last year. Virtually every major online and print newspaper has been cut to [...]

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