How To Conduct An Effective Mystery Shopping Campaign

Our recent article on mystery shopping explained some metrics that you should consider when conducting a mystery shopping campaign. We wanted to expand on the subject, drawing upon our experiences working with clients, to discuss how you should actually go about actually planning an evidence-based campaign from start to finish. Step 1: Define Goals Mystery [...]

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Mystery Shopper Campaigns: Which Metrics Matter?

Your sales team is your front line. They are your strikers, your power forwards and your running backs. As evidence-based marketers we spend ample time generating leads, but in the end, we can only bring leads to Sales. It’s up to the sales team to escort them through the sales funnel. Though it would be [...]

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