New Guidelines for Measuring Social Media Marketing

Evidence-based marketers are hardly alone in wanting to measure the success of campaigns within social media services like Facebook, MySpace, LinkedIn and Twitter. But in order to have a successful conversation about tracking results, we need a good set of guidelines and eventually, a common vernacular. This week theInternet Advertising Bureau (IAB) published their two cents on [...]

0 Comments , , , , , , , , ,

Clara Shih Discusses B2B Lead Generation on Facebook

In a Webinar today hosted by DemandResults client Appirio, Clara Shih made a convincing case that Facebook is fertile ground for big B2B marketing wins. Shih, author of the popular book The Facebook Era, cited the oft-repeated advertising phrase, “I know I’m wasting half of my marketing and advertising dollars, I just don’t know which half,” [...]

0 Comments , , , , , , ,

New Evidence Suggests Polling Can be Effective in Identifying Social Influencers

Social media marketers are continually confronted with the same question – where and how do we plant the seeds that will make campaigns “go viral?” How do we identify consumers that will be truly powerful brand advocates? A Marketing Science Institute Report suggests that theories about the value of identifying well-connected influencers who are centrally located [...]

0 Comments , , , , , , ,

Why Facebook Appeals to Evidence-Based Marketers

Nielson’s March Report Global Faces and Networked Places reports that despite smaller audiences, social networking sites Bebo and MySpace are far ahead of Facebook in terms of monitization. Bebo, which has 1/3 the audience of Facebook, has managed to attract one and a half as many advertisers. The report cites those networks’ focus on entertainment content as a primary [...]

0 Comments , , , , , , ,