3 Signs of Extreme Klout Score Anxiety

Just when we thought people were getting real about Klout, PeerIndex and other services intent on measuring your social influence, we’re noticing a fresh wave of anxiety rippling across the tech landscape. Evidence-based marketers can’t help but be attracted to metric-based popularity scores, especially when it comes to the brands they work for. But at [...]

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Why First Engagements Are Essential To Your Social Media Campaign

  According to social CRM specialists Get Satisfaction, 97.09% of people have bought a product or service from a brand based on their online experience. When several vendors offer the same or similar products, engagement strategy becomes key to a brand’s success. Social Media platforms are continuously offering new ways for brands to engage their [...]

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Google Introduces New Social Tools as More Websites Add +1s

In the wake of launching their new social media platform, Google+, Google has just unveiled a new set of tools that will allow you to track the impact of social media sites. Google Webmaster Tools has introduced a “+1 Metrics” component that will allow you to see how +1 annotations effect your website’s click through [...]

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New Evidence That Quality Content Will Rule The Web

By now we are all familiar with Google’s aggressive push to improve the quality of its search results. So far, it has implemented ranking algorithm changes that sought to punish content farms, many of which published thousands of articles a week with the primary goal of ranking well in search results in order to display [...]

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What is Social eCommerce?

Social Media + Online Shopping = Social eCommerce The world’s fascination with the success of social networking sites such as Facebook and LinkedIn has slowly but surely affected all areas of online business.   Social eCommerce, synonymous with the term “social shopping,” simply refers to the integration of social media into traditional online shopping. For [...]

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How Do Most People Share Content Online?

Amazingly, 44% of all online sharing now occurs in Facebook, according to sharing widget company AddThis. That’s up 33% in just one year. Another fact that may stun the digerati: email reigns over Twitter by 38%. Coming off a year when the Web’s biggest success model was an email-based coupon business (Groupon), maybe that’s not so surprising [...]

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Latest Forbes Study Reveals Need for Video SEO in B2B Space

When it comes to making large business purchases, executives are increasingly likely to do much of the research themselves, according to the latest report issued by Forbes magazine. The report, called “Rise of the Digital C-Suite: How Executives Locate and Filter Business Information,” identifies a digital divide between executives under 50 that grew up with PCs [...]

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Three Ways to Get More out of Your Company’s Twitter Presence

So your company has established a heartbeat on Twitter. Someone in the organization is tasked with tweeting with some regularity, and the account is accruing followers. Great. Now what? What exactly do you expect to get in return for all your tweeting? Do you have a Twitter strategy? Here are three can’t-miss ways to get [...]

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Facebook Developers Go Legit in New App Directory

By now, social media users that once tweeted “Facebook or Twitter?” have come to realize that the two services couldn’t be more different. While Twitter is essentially a very powerful but extremely simple broadcast/radar station, Facebook has quickly grown from the Web’s most compelling friend and contact management solution to a bonafide entertainnment and lifestyle destination. [...]

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What Facebook’s Revamped Lexicon Tool Means for Social Media Marketers

Facebook rolled out a sneak peek of the mouth-watering new version of Lexicon this week. Although the demo is currently limited to a handful of pre-selected terms (“swine flu,” “basketball,” “Biden”), the level of marketing insight is unprecedented among existing social media tools. This tool confirms Facebook’s commitment to make the network highly effective for evidence-based [...]

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