Google Introduces New Social Tools as More Websites Add +1s

In the wake of launching their new social media platform, Google+, Google has just unveiled a new set of tools that will allow you to track the impact of social media sites. Google Webmaster Tools has introduced a “+1 Metrics” component that will allow you to see how +1 annotations effect your website’s click through [...]

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How Social Search is Predicting the Future of the Box Office

For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late. Although this term is still somewhat [...]

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B2Bs To Increase Social Media Spend

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise. Planned social media spend on B2B services in the next 12 months jumped to 11% in 2010, [...]

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Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns. Bold prediction: by the end of 2010, don’t be surprised [...]

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Facebook Ad Conversion Tracking Announced

Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of fans, impressions and clicks gained as a result of an ad campaign. Similar to Google AdWords and other PPC programs, Facebook conversion tracking will work via a Javascript snippet that will be placed into the [...]

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Bing Maps Apps Creates a New Ad Frontier

Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format. The rollout also contains a bevy of highly addictive toys. For fun, Bing offers “Twitter Maps” – the ability to [...]

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