Google Introduces New Social Tools as More Websites Add +1s

In the wake of launching their new social media platform, Google+, Google has just unveiled a new set of tools that will allow you to track the impact of social media sites. Google Webmaster Tools has introduced a “+1 Metrics” component that will allow you to see how +1 annotations effect your website’s click through [...]

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The Myth of the Chief Listening Officer

The first time the concept of a CLO came onto my rader was in 2007, when eConsultancy published an article called “Introducing the Chief Listening Officer.” Contrary to its title, the article was not actually a demand for companies to begin filling that precise position, but was instead an early call for brands to view [...]

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What is Social eCommerce?

Social Media + Online Shopping = Social eCommerce The world’s fascination with the success of social networking sites such as Facebook and LinkedIn has slowly but surely affected all areas of online business.   Social eCommerce, synonymous with the term “social shopping,” simply refers to the integration of social media into traditional online shopping. For [...]

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How to Deal with Customer Angst in Social Media Channels

In the previous blog, I discuss the new book and site, Business Model Generation. One fundamental question that the book asks repeatedly is this: How do our Customer Segments want to be reached? This is a particularly important question to social media marketers because customers are increasingly turning to social media channels for customer support [...]

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Your Tweets on Google: 3 Things Every Company Should Do Right Now

As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the “real time Web.” [...]

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Using Social Media to Create Mobile App Buzz

Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone. Until [...]

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Teens Don’t Tweet: What it Means for Social Media Marketing

This week Neilson proved with numbers what many have suspected anecdotally: there are very few teens on Twitter. Furthermore, there are very few users who are still in college. Just 16% of Twitter users are under 25 years old, and just 10% of Tweetdeck users are under 25. It’s fair to ask the obvious question: [...]

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Pay Per Tweet Marketing: Enabling Brand Ambassadors or Creating Spam?

Paid status updates are nothing new on Twitter. Marketers have been on the site nearly since the beginning, and there’s no telling how many millions of active user accounts might actually be spammers in disguise. There’s a new player in the paid posting space, however, and its name is PaidPerTweet.com. The PaidPerTweet model is very simple. [...]

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Three Ways to Get More out of Your Company’s Twitter Presence

So your company has established a heartbeat on Twitter. Someone in the organization is tasked with tweeting with some regularity, and the account is accruing followers. Great. Now what? What exactly do you expect to get in return for all your tweeting? Do you have a Twitter strategy? Here are three can’t-miss ways to get [...]

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Facebook Developers Go Legit in New App Directory

By now, social media users that once tweeted “Facebook or Twitter?” have come to realize that the two services couldn’t be more different. While Twitter is essentially a very powerful but extremely simple broadcast/radar station, Facebook has quickly grown from the Web’s most compelling friend and contact management solution to a bonafide entertainnment and lifestyle destination. [...]

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