Your Tweets on Google: 3 Things Every Company Should Do Right Now

As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the “real time Web.” [...]

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Using Social Media to Create Mobile App Buzz

Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone. Until [...]

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Teens Don’t Tweet: What it Means for Social Media Marketing

This week Neilson proved with numbers what many have suspected anecdotally: there are very few teens on Twitter. Furthermore, there are very few users who are still in college. Just 16% of Twitter users are under 25 years old, and just 10% of Tweetdeck users are under 25. It’s fair to ask the obvious question: [...]

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Pay Per Tweet Marketing: Enabling Brand Ambassadors or Creating Spam?

Paid status updates are nothing new on Twitter. Marketers have been on the site nearly since the beginning, and there’s no telling how many millions of active user accounts might actually be spammers in disguise. There’s a new player in the paid posting space, however, and its name is PaidPerTweet.com. The PaidPerTweet model is very simple. [...]

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