3 Signs of Extreme Klout Score Anxiety

Just when we thought people were getting real about Klout, PeerIndex and other services intent on measuring your social influence, we’re noticing a fresh wave of anxiety rippling across the tech landscape. Evidence-based marketers can’t help but be attracted to metric-based popularity scores, especially when it comes to the brands they work for. But at [...]

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Social Media Scoring: How to Find Key Influencers

As evidence-based marketers, we are necessarily preoccupied with scoring leads. But as we develop social CRM strategies, lead scoring must be extended to include a means of measuring social media influence. As a Worldcom Public Relations Group survey shows, social media is claiming a bigger slice of marketing budgets. In order to maximize social ROI, [...]

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