Is Nimble Poised to Become the Definitive Lightweight CRM?

The social media explosion has rocketed forth an interminable cosmos of real-time data, waiting to be leveraged by agile marketers. If correctly mined, then social data can beget actionable insight. While larger customer relationship management (CRM) solutions like Salesforce and Oracle can help brands with complex tasks like lead forecasting, Nimble CEO Jon Ferrara feels [...]

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The Social Business: From Data to Insight to Action

Even though large streams of data are available to brands through social media, that information is worthless unless a business is agile enough to respond to leverage real-time social media dynamics. In order to become a social business, an organization needs to be able to convert social data into actionable insights through new analytics and [...]

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Social CRM: Winning the Battle of the Brands

Data from the marketing firm Exact Target indicates that customers are becoming increasingly cautious of following brands on social media sites like Facebook and Twitter. As brands battle for followers they are eager to embrace automation technology and ramp up engagement strategies to “out-post” the competition. But an IBM study entitled “From Social Media to [...]

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