The 12 Best Evidence-Based Marketing Tools

Expensive wines taste better. That was the conclusion drawn by Freakonomics authors Steven D. Levitt and Stephen J. Dubner after reviewing a series of studies that asked wine drinkers to rate wines when presented with price points that were intentionally misleading. While that makes for an interesting study in sociology, it’s not quite enough information [...]

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Check Out Our New SEO for Salesforce Video

At long last, the new marketing video for the upcoming release of SEO for Salesforce 2.0 is available.    SEO for Salesforce is an SEO automation app that enables marketers to improve SEO performance with revenue-based strategies. SEO for Salesforce is the first SEO app that works seamlessly within the Salesforce.com CRM, where many companies [...]

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Measuring SEO Impact on Sales

For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there’s still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign’s primary [...]

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