Measuring SEO Impact on Sales

For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there’s still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign’s primary [...]

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Why the Most Popular WordPress Plugins Are SEO-Centric

What is the most striking about the list of 25 Most Commonly Used WordPress Plugins –published by Line25.com, a blog focusing on web design–is how little the plugins actually have to do with actual web design. Instead, the list is topped by the “All-In-One SEO Pack” and followed by “Google XML Site Map.” The rest of [...]

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