Google AdWords Unveils New “Opportunities” Tab

Domestic AdWords users discovered a new item in their AdWords top navigation this week – a beta tab called”Opportunities.” This effort appears to be Google’s strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find. Upon clicking the opportunities tab, you’ll [...]

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Bing Search vs. Yahoo: Making Sense of the Nonsense

This week Yahoo announced that, despite the two companies’ deal in which Bing is set to replace Yahoo’s search, the two companies will continue to compete. Prabhakar Raghavan, a senior vice president of Yahoo, is quoted as saying “We are Yahoo and that will continue….We collaborate on the back-end but we are competitors on the front-end.” [...]

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