How Evidence-Oriented Consumers Have Reshaped the Buying Cycle

As evidence-based marketers, we are constantly testing the most profitable ways to engage consumers. But consumers themselves are becoming more educated and demanding more evidence before making each purchase. The rise of evidence-oriented consumers has reshaped the buying cycle and increased the importance of quality content, social media optimization and marketing technology. In Jim Leckinski’s [...]


Your Tweets on Google: 3 Things Every Company Should Do Right Now

As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the “real time Web.” [...]


Bing’s Visual Search Raises the Bar on Image Search

Microsoft’s Bing has unveiled Visual Search: a feature upgrade that allows users the option of browsing images rather than text snippets. Although the update is intended to allow searchers to find results more quickly, it’s clear that Microsoft has cooked up something that could be intended for retailers. At first glance, Visual Search seems closely [...]


Bing Search vs. Yahoo: Making Sense of the Nonsense

This week Yahoo announced that, despite the two companies’ deal in which Bing is set to replace Yahoo’s search, the two companies will continue to compete. Prabhakar Raghavan, a senior vice president of Yahoo, is quoted as saying “We are Yahoo and that will continue….We collaborate on the back-end but we are competitors on the front-end.” [...]


The Expanding Search Universe

And what it means for the industry’s top dogs. StatCounter recently announced that August was Bing’s slowest month in terms of growth since its launch, and the combined market share of Bing and Yahoo fell from 20.36% to 20.14%. Despite this grim review on the waning influence of Bing and Yahoo in North America, the [...]


The Associated Press Picks a Fight with Google, Biting the Hand that Feeds

In a move that could change the way news is disseminated and found on the Web, the Associated Press (AP) has declared that its news articles should no longer be freely indexed in search engines such as Google, Bing and Yahoo without permission. AP President Tom Curley’s statement means that even minimal use of a [...]