Go Local with SEO: Geographic Based Keyword Rankings

Following Google’s announcement to launch universal search in 2007, there has been a rapid and continual evolution to improve user experience via personalization. While these improvements create a more engaging search experience for users, the task of monitoring keyword rankings has become increasingly complex. SEO strategists looking for ways to get a better handle on [...]

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How Organic Web Traffic Increased by 1018% Without Any SEO Efforts

In April, organic Web traffic for the site typeupsidedown.com increased by 1018%.  No particular marketing efforts were implemented that could have accounted for this. At DemandResults, we’re always looking for the root causes of notable traffic events or unusual online activity. Here, we’re using one of the best free evidence-based marketing tools available: Google Analytics. [...]

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How to Optimize a Press Release for Search and Social Media

Press releases have been a key tool for public relations professionals as far back as turn of the 20th century, and the goals, methods and procedures for creating them have stayed relatively the same. A release will generally follow a standard format, starting with an interesting and informative headline, followed by more detailed paragraphs with [...]

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Check Out Our New SEO for Salesforce Video

At long last, the new marketing video for the upcoming release of SEO for Salesforce 2.0 is available.    SEO for Salesforce is an SEO automation app that enables marketers to improve SEO performance with revenue-based strategies. SEO for Salesforce is the first SEO app that works seamlessly within the Salesforce.com CRM, where many companies [...]

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3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords

In our last blog post, we revealed that DemandResults has reaped 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests. To recap, our tests were across a handful of clients in the legal and healthcare industries on a cumulative spend of about $500,000. While we’re confident in our data analysis, [...]

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Your Tweets on Google: 3 Things Every Company Should Do Right Now

As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the “real time Web.” [...]

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Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”

Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online.  Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million. Although the case is hardly new, it’s receiving new attention [...]

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Content Writing for B2B SEO Campaigns

Meeting a client’s SEO goals typically requires far more than web site optimization. More often than not, new content development – and significant revision of existing content – is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different [...]

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