Google Introduces New Social Tools as More Websites Add +1s

In the wake of launching their new social media platform, Google+, Google has just unveiled a new set of tools that will allow you to track the impact of social media sites. Google Webmaster Tools has introduced a “+1 Metrics” component that will allow you to see how +1 annotations effect your website’s click through [...]

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How Site Speed Affects Google Search Ranking

After at least a year of public discussion, Google officially announced that site speed – roughly defined as page load time – is a part of Google’s search algorithm. Our clients are already asking us how this change will affect their search ranking, and whether it’s something they should pay attention to. The answer to [...]

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How Social Search is Predicting the Future of the Box Office

For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late. Although this term is still somewhat [...]

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Bing Continues to Grow Market Share Ahead of Yahoo Partnership

According to Comscore data for December 2009, upstart search engine Bing continued to grow market share at the end of last year. Bing searches were up 70% from Microsoft’s previous product, LiveSearch, a year earlier. The company has still set no hard date for replacing Yahoo Search’s back end with Bing’s. One of the hurdles, [...]

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Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

So many keywords, so little time. Which keywords should you focus on during your next SEO campaign? Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and [...]

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Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily. He then posted [...]

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Top Search Marketing Stories for 2010

There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet.  Staying abreast of all these issues will be essential to being competitive in the coming year. Bing– Just when Apple’s brilliant and searing marketing schemes had convinced the world that there [...]

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DemandResults, Appirio Featured at Dreamforce

he cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflowing [...]

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Will Google’s Personalized Search Results be Bad for Startups?

Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again. In 2007, Google began experimenting with personalized search results – serving up a unique set of Web [...]

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Bing Maps Apps Creates a New Ad Frontier

Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format. The rollout also contains a bevy of highly addictive toys. For fun, Bing offers “Twitter Maps” – the ability to [...]

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