Michelle Swan On How to Create an Army of Brand Ambassadors [Interview]

Michelle Swan is Senior Director of Communications for Appirio, a cloud solutions provider based in San Mateo, California. While leading the public relations, analyst relations and internal communications functions at Appirio, the company has been recognized by organizations such as Bloomberg BusinessWeek, InformationWeek, Gartner and IDC. Appirio was also recently honored as a 2012 Technology [...]

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Dreamforce Conference Tips: 5 Ways to Maximize Your Week

Like most CRM geeks, I’ve been counting down the days until Salesforce’s cloud computing event of the year. Salesforce has been hosting Dreamforce, their annual conference in San Francisco since 2003 and with each year the attendees, exhibitors and sessions multiple exponentially. With over 23,000 attendees at last year’s event, these five tips will help [...]

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3 Strategies for Effective Marketing Automation Deployments

Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the [...]

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Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

So many keywords, so little time. Which keywords should you focus on during your next SEO campaign? Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and [...]

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DemandResults, Appirio Featured at Dreamforce

he cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflowing [...]

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Measuring SEO Impact on Sales

For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there’s still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign’s primary [...]

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Salesforce.com Twitter App Encourages Proactive Customer Service

With its new Salesforce for Twitter app, Salesforce.com has thrown its hat into the social media monitoring and customer service arena.  The app is part of the CRM giant’s latest suite of SaaS customer service offerings, Service Cloud2. The suite is designed to move companies toward a community-based approach to customer service in which ideas, concerns [...]

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