Leads From Bing Yielding Higher Value

A few months ago, we reported that Bing paid search ads were yielding more leads at less cost for select clients in the healthcare and legal professions. Today Search Engine Roundtable’s Chris Boggs reported higher revenue from Bing and Yahoo for four client sites, with Google lagging in third, despite much higher search volume. This is consistent with what [...]

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Google Taking PageRank Information In-House

Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every [...]

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