The Evolution of SEO [INFOGRAPHIC]

  SEO strategies have changed immeasurably over the past decade. In the past couple of years alone, search personalization, constant changes to the Google algorithm, the rise of social media and the demise of Yahoo have been major game changers. None will be as transformative as the change to revenue-based SEO. Put another way, corporate executives [...]

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How Sexism Increased Sales for Yorkie

While walking through my local international market at lunch, I stumbled upon one of the candy bars I grew up with in England – the Yorkie. Unlike most other candy bars, the Yorkie’s advertising slogan is relatively shocking. It leads with the tag line, “It’s Not For Girls.” The Yorkie bar was originally conceived as [...]

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Infographic: A 30 Second Guide to Revenue-Based Marketing

For companies looking to measure how their marketing campaigns are impacting their bottom line, incorporating strategies that allow you to measure leads from a particular source or keyword is a must. If you could evaluate whether a Facebook campaign generated revenue, or pin-point which PPC landing page resulted in more sales, you could apply those [...]

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Cracking the Lexicon of B2B Search Optimization

Unless your products have nearly universal name brand recognition in the business-to-business space (think Microsoft Office), chances are your search campaign will be infinitely more difficult to create, execute and optimize than 90% of all business-to-consumer (B2C) efforts. Evidence based marketers can help you overcome these challenges regardless of how new your product is or how small [...]

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Top B2B Lead Generation Challenges and Solutions

Business-to-business marketing is fraught with challenges that are nonexistent in the traditional B2C space. Understanding those challenges and adequately preparing to deal with them from an evidence-based perspective is paramount to success. Most Conversions Happen Offline Most often, B2B marketing involves driving potential customers to Web properties and devising tactics that will connect them to sales [...]

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Ad Revenue Trends Toward Evidence-Based Marketing

Online ad revenue gained ground during 2008, according to an industry survey conducted by PricewaterhouseCoopers and sponsored by the Interactive Advertising Bureau (IAB). As expected, Search Engine Marketing (SEM) was the top gainer. Search marketing offers the unique opportunity to offer a product at the exact moment that a search query is performed. In addition, enhancements in [...]

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