What Google’s Sidewiki Means for Corporate Reputation Management – Part I

“You are surrounded. Come out with your hands up.  We are in complete control of your brand. Resistance is futile.” No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago. Just [...]


Salesforce.com Twitter App Encourages Proactive Customer Service

With its new Salesforce for Twitter app, Salesforce.com has thrown its hat into the social media monitoring and customer service arena.  The app is part of the CRM giant’s latest suite of SaaS customer service offerings, Service Cloud2. The suite is designed to move companies toward a community-based approach to customer service in which ideas, concerns [...]