Predicting Netflix Customer Losses Using Social Media and Search Data

Back in July, when Netflix announced structural pricing changes that enraged a vocal segment of its customer base, we noticed a spike in certain search queries and social media posts that suggested a fresh wave of home entertainment comparison shopping. Tactically, we also noticed that, despite tens of thousands of public complaints, Netflix adopted a [...]

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How to Build Links Using Infographics

This infographic demonstrates how influential PR still is to any industry news site or blog, and then illustrates how SEOs can use PR tactics and improve upon the process by adding additional link value. This concept was first discussed in greater detail on the YouMoz site.

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New Evidence That Quality Content Will Rule The Web

By now we are all familiar with Google’s aggressive push to improve the quality of its search results. So far, it has implemented ranking algorithm changes that sought to punish content farms, many of which published thousands of articles a week with the primary goal of ranking well in search results in order to display [...]

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The Myth of the Chief Listening Officer

The first time the concept of a CLO came onto my rader was in 2007, when eConsultancy published an article called “Introducing the Chief Listening Officer.” Contrary to its title, the article was not actually a demand for companies to begin filling that precise position, but was instead an early call for brands to view [...]

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How to Optimize a Press Release for Search and Social Media

Press releases have been a key tool for public relations professionals as far back as turn of the 20th century, and the goals, methods and procedures for creating them have stayed relatively the same. A release will generally follow a standard format, starting with an interesting and informative headline, followed by more detailed paragraphs with [...]

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How the News Media Collapse Could Starve Web Marketing

Nobody seems to know the exact number of news media jobs that have been cut during the current recession, but it’s safe to say that there are tens of thousands of fewer working journalists in America today than there were this time last year. Virtually every major online and print newspaper has been cut to [...]

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