Evidence Based Marketing Blog

There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet.  Staying abreast of all these issues will be essential to being competitive in the coming year. Bing– Just when Apple’s brilliant and searing marketing schemes had convinced the world that there [...]

Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every [...]