Marketing Study: Facebook Users Much More Affluent

With Facebook’s Beacon service being shuttered due to a class action suit, advertisers just got the incentive they needed to slog ahead in their social media marketing efforts: proof  of a highly lucrative demographic. Social media marketers were already keen on Facebook because, unlike Twitter or MySpace, it has significant market penetration in virtually all age [...]

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Why Facebook Appeals to Evidence-Based Marketers

Nielson’s March Report Global Faces and Networked Places reports that despite smaller audiences, social networking sites Bebo and MySpace are far ahead of Facebook in terms of monitization. Bebo, which has 1/3 the audience of Facebook, has managed to attract one and a half as many advertisers. The report cites those networks’ focus on entertainment content as a primary [...]

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