Three Great Infographics About Lead Nurturing

Lead nurturing is about automating a simple process that sales professionals have known about since the dark ages: window shopping. Brick-and-mortar stores discovered long ago that certain types of shoppers enjoy the thrill of the hunt just as much as the kill, which lead to some very extravagant department store windows.  These days, many B2B [...]

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3 Strategies for Effective Marketing Automation Deployments

Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the [...]

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