New Guidelines for Measuring Social Media Marketing

Evidence-based marketers are hardly alone in wanting to measure the success of campaigns within social media services like Facebook, MySpace, LinkedIn and Twitter. But in order to have a successful conversation about tracking results, we need a good set of guidelines and eventually, a common vernacular. This week theInternet Advertising Bureau (IAB) published their two cents on [...]

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Cracking the Lexicon of B2B Search Optimization

Unless your products have nearly universal name brand recognition in the business-to-business space (think Microsoft Office), chances are your search campaign will be infinitely more difficult to create, execute and optimize than 90% of all business-to-consumer (B2C) efforts. Evidence based marketers can help you overcome these challenges regardless of how new your product is or how small [...]

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Top B2B Lead Generation Challenges and Solutions

Business-to-business marketing is fraught with challenges that are nonexistent in the traditional B2C space. Understanding those challenges and adequately preparing to deal with them from an evidence-based perspective is paramount to success. Most Conversions Happen Offline Most often, B2B marketing involves driving potential customers to Web properties and devising tactics that will connect them to sales [...]

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Clara Shih Discusses B2B Lead Generation on Facebook

In a Webinar today hosted by DemandResults client Appirio, Clara Shih made a convincing case that Facebook is fertile ground for big B2B marketing wins. Shih, author of the popular book The Facebook Era, cited the oft-repeated advertising phrase, “I know I’m wasting half of my marketing and advertising dollars, I just don’t know which half,” [...]

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What Facebook Polls Mean for Brands and Consumers

Earlier this year, Facebook debuted several types of new engagement ads, including some that enabled advertisers to conduct polls. Because poll results appeared in site news feeds, polls that were particularly engaging theoretically stood a much higher chance of attracting the participants’ friends than conventional ads. Facebook is mum on how the experiments have worked so far, [...]

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LinkedIn Platform-as-a-Service Group (PaaS) Reaches 1,000 Member Mark

DemandResults is celebrating 1,000 members in its Platform-as-a-Service (PaaS) Group on LinkedIn. The group is a highly active collection of business leaders, executives and decision makers working on different aspects of Platform-as-a-Service (PaaS), including Software-as-a-Service (SaaS), and Enterprise Service-Oriented Architecture (enterprise SOA). We’ve been pleasantly surprised at how many provocative discussions are started in this group [...]

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