What Facebook’s Revamped Lexicon Tool Means for Social Media Marketers

Facebook rolled out a sneak peek of the mouth-watering new version of Lexicon this week. Although the demo is currently limited to a handful of pre-selected terms (“swine flu,” “basketball,” “Biden”), the level of marketing insight is unprecedented among existing social media tools. This tool confirms Facebook’s commitment to make the network highly effective for evidence-based [...]

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New Guidelines for Measuring Social Media Marketing

Evidence-based marketers are hardly alone in wanting to measure the success of campaigns within social media services like Facebook, MySpace, LinkedIn and Twitter. But in order to have a successful conversation about tracking results, we need a good set of guidelines and eventually, a common vernacular. This week theInternet Advertising Bureau (IAB) published their two cents on [...]

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Cracking the Lexicon of B2B Search Optimization

Unless your products have nearly universal name brand recognition in the business-to-business space (think Microsoft Office), chances are your search campaign will be infinitely more difficult to create, execute and optimize than 90% of all business-to-consumer (B2C) efforts. Evidence based marketers can help you overcome these challenges regardless of how new your product is or how small [...]

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Top B2B Lead Generation Challenges and Solutions

Business-to-business marketing is fraught with challenges that are nonexistent in the traditional B2C space. Understanding those challenges and adequately preparing to deal with them from an evidence-based perspective is paramount to success. Most Conversions Happen Offline Most often, B2B marketing involves driving potential customers to Web properties and devising tactics that will connect them to sales [...]

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Ad Revenue Trends Toward Evidence-Based Marketing

Online ad revenue gained ground during 2008, according to an industry survey conducted by PricewaterhouseCoopers and sponsored by the Interactive Advertising Bureau (IAB). As expected, Search Engine Marketing (SEM) was the top gainer. Search marketing offers the unique opportunity to offer a product at the exact moment that a search query is performed. In addition, enhancements in [...]

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