Marketing Trend: Mobile Design Dictating Web Design

With over a billion smartphones in use, it’s hard not to scoff and turn up my brow when I read the words “mobile is the future.” According to Socialnomics, half of all searches are conducted on mobile devices. Make no mistake: mobile is the present. Of course mobile technology will play an incremental role as [...]

0 Comments , , , , , , , ,

Google’s “not provided” Keyword Impact Exceeds 18% Across Tech Sites, 13% In Healthcare

Like all marketing consultancy firms, we’ve been struggling with how to address Google’s decision to limit keyword referral data for users signed in to Google services with our clients. There’s a great SEO success metrics article on the SEO for Salesforce blog arguing that while there is still more than enough organic keyword data to [...]

0 Comments , , , , , , , , ,

Dan Kaplan On Metrics, Marketing Automation and Twilio’s Meteoric Rise [Interview]

Twilio, a  cloud communications company based in San Francisco, is reinventing telecom by merging the worlds of cloud computing, web services and telecommunications. Twilio hosts a telephony infrastructure web service that allows web developers to integrate phone calls, text messages, and IP voice communications into their web, mobile, and traditional phone applications. DemandResults recently utilized [...]

1 Comments , , , , , , , , , , ,

The Evolution of SEO [INFOGRAPHIC]

  SEO strategies have changed immeasurably over the past decade. In the past couple of years alone, search personalization, constant changes to the Google algorithm, the rise of social media and the demise of Yahoo have been major game changers. None will be as transformative as the change to revenue-based SEO. Put another way, corporate executives [...]

0 Comments , , , , , , , ,

Cast Your Vote Now in the 2011 Salesforce.com AppQuest Contest!

It’s a good day for evidence-based marketing, and a great day for the revenue-based SEO revolution. We’re excited to announce that DemandResults’ own SEO for Salesforce has made the Top 16 in Salesforce.com’s AppQuest competition! SEO for Salesforce works seamlessly within the Salesforce.com CRM to create revenue-driven SEO strategies, enabling you to identify the true [...]

0 Comments , ,

3 B2B Marketing Automation Secrets

Are the marketing automation “secrets” discussed here really so hard to come by? They shouldn’t be. Companies like Marketo and Eloqua tout these feature sets routinely in order to sell their products. Yet all too often, we find in the course of our marketing automation consulting work that marketing automation platforms are used for little [...]

1 Comments , , , , ,

How Sexism Increased Sales for Yorkie

While walking through my local international market at lunch, I stumbled upon one of the candy bars I grew up with in England – the Yorkie. Unlike most other candy bars, the Yorkie’s advertising slogan is relatively shocking. It leads with the tag line, “It’s Not For Girls.” The Yorkie bar was originally conceived as [...]

0 Comments , , , , ,

Infographic: A 30 Second Guide to Revenue-Based Marketing

For companies looking to measure how their marketing campaigns are impacting their bottom line, incorporating strategies that allow you to measure leads from a particular source or keyword is a must. If you could evaluate whether a Facebook campaign generated revenue, or pin-point which PPC landing page resulted in more sales, you could apply those [...]

0 Comments , , , , ,

Infographic: A 30 Second Guide to Call Tracking

Call tracking allows you to track campaign successes by associating a unique phone number with a specific marketing channel – anything from a flyer for an upcoming conference to an organic search query used to arrive to your site. Many PPC campaigns, for example, have granular insight into form submissions generated by their campaign but [...]

0 Comments , , , , , , , , , , , , ,

What is Marketing Automation?

Until recently, the term “marketing automation” had grown slowly in popularity, becoming common corporate parlance only among a small group of SaaS developers in select parts of India and Silicon Valley. But during the past 3 months, “marketing automation” and “marketing automation software” have shot up Google’s search trend ranking, totaling nearly 200,000 search queries [...]

0 Comments , , ,