Why First Engagements Are Essential To Your Social Media Campaign

  According to social CRM specialists Get Satisfaction, 97.09% of people have bought a product or service from a brand based on their online experience. When several vendors offer the same or similar products, engagement strategy becomes key to a brand’s success. Social Media platforms are continuously offering new ways for brands to engage their [...]

0 Comments , , , , , , ,

How Social Search is Predicting the Future of the Box Office

For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late. Although this term is still somewhat [...]

0 Comments , , , , , , , ,

How to Create a Company Social Media Policy

Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. [...]

0 Comments , , , ,

B2Bs To Increase Social Media Spend

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise. Planned social media spend on B2B services in the next 12 months jumped to 11% in 2010, [...]

0 Comments , , , , , , , ,

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns. Bold prediction: by the end of 2010, don’t be surprised [...]

0 Comments , , , , , , , ,

3 Strategies for Effective Marketing Automation Deployments

Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the [...]

0 Comments , , , , ,

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

So many keywords, so little time. Which keywords should you focus on during your next SEO campaign? Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and [...]

0 Comments , , , , , , , , ,

Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily. He then posted [...]

0 Comments , , , , , ,

Top Search Marketing Stories for 2010

There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet.  Staying abreast of all these issues will be essential to being competitive in the coming year. Bing– Just when Apple’s brilliant and searing marketing schemes had convinced the world that there [...]

0 Comments , , , , , , , , , , ,

DemandResults, Appirio Featured at Dreamforce

he cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflowing [...]

0 Comments , , , , , ,