How to Build Your Own Free Social Media Command Center [Infographic]

It’s no secret that big companies like Dell and Gatorade have teams that are dedicated to monitoring their brands. Gatorade revealed their Mission Control Center in this YouTube video and claims to be setting the stage for digital leadership by monitoring, listening and engaging with what people say about their brand. Not everyone has the [...]

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Three Great Infographics About Lead Nurturing

Lead nurturing is about automating a simple process that sales professionals have known about since the dark ages: window shopping. Brick-and-mortar stores discovered long ago that certain types of shoppers enjoy the thrill of the hunt just as much as the kill, which lead to some very extravagant department store windows.  These days, many B2B [...]

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Facebook Developers Go Legit in New App Directory

By now, social media users that once tweeted “Facebook or Twitter?” have come to realize that the two services couldn’t be more different. While Twitter is essentially a very powerful but extremely simple broadcast/radar station, Facebook has quickly grown from the Web’s most compelling friend and contact management solution to a bonafide entertainnment and lifestyle destination. [...]

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