LinkedIn Platform-as-a-Service Group (PaaS) Reaches 1,000 Member Mark

DemandResults is celebrating 1,000 members in its Platform-as-a-Service (PaaS) Group on LinkedIn. The group is a highly active collection of business leaders, executives and decision makers working on different aspects of Platform-as-a-Service (PaaS), including Software-as-a-Service (SaaS), and Enterprise Service-Oriented Architecture (enterprise SOA). We’ve been pleasantly surprised at how many provocative discussions are started in this group [...]


New Evidence Suggests Polling Can be Effective in Identifying Social Influencers

Social media marketers are continually confronted with the same question – where and how do we plant the seeds that will make campaigns “go viral?” How do we identify consumers that will be truly powerful brand advocates? A Marketing Science Institute Report suggests that theories about the value of identifying well-connected influencers who are centrally located [...]