Google’s “not provided” Keyword Impact Exceeds 18% Across Tech Sites, 13% In Healthcare

Like all marketing consultancy firms, we’ve been struggling with how to address Google’s decision to limit keyword referral data for users signed in to Google services with our clients. There’s a great SEO success metrics article on the SEO for Salesforce blog arguing that while there is still more than enough organic keyword data to [...]

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Predicting Netflix Customer Losses Using Social Media and Search Data

Back in July, when Netflix announced structural pricing changes that enraged a vocal segment of its customer base, we noticed a spike in certain search queries and social media posts that suggested a fresh wave of home entertainment comparison shopping. Tactically, we also noticed that, despite tens of thousands of public complaints, Netflix adopted a [...]

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Google Introduces New Social Tools as More Websites Add +1s

In the wake of launching their new social media platform, Google+, Google has just unveiled a new set of tools that will allow you to track the impact of social media sites. Google Webmaster Tools has introduced a “+1 Metrics” component that will allow you to see how +1 annotations effect your website’s click through [...]

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How Can I Track Whitepaper Downloads using Google Analytics?

Capturing visitor information and usage statistics for your website is a breeze when using Google Analytics (GA). A native feature of GA known as Event Tracking allows you to easily track downloads for PDF files like whitepapers and case studies. Not only can you report on the volume of downloads, but using the advanced segmenting [...]

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How Organic Web Traffic Increased by 1018% Without Any SEO Efforts

In April, organic Web traffic for the site typeupsidedown.com increased by 1018%.  No particular marketing efforts were implemented that could have accounted for this. At DemandResults, we’re always looking for the root causes of notable traffic events or unusual online activity. Here, we’re using one of the best free evidence-based marketing tools available: Google Analytics. [...]

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Google’s New Caffeine Search Engine Underscores Importance of Content ‘Freshness’

Not content to let Microsoft’s Bing steal the search spotlight for long, Google unveiled an improved version of its search engine for testing this week (publicly available at http://www2.sandbox.google.com).  So far, Google is not disclosing much about its goals for the new search engine except that it aims to provide more relevant results faster. Google’s Matt [...]

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What Facebook’s Revamped Lexicon Tool Means for Social Media Marketers

Facebook rolled out a sneak peek of the mouth-watering new version of Lexicon this week. Although the demo is currently limited to a handful of pre-selected terms (“swine flu,” “basketball,” “Biden”), the level of marketing insight is unprecedented among existing social media tools. This tool confirms Facebook’s commitment to make the network highly effective for evidence-based [...]

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