How Call Tracking is Changing Marketing

Why Call Tracking is Necessary Though more and more sales are occurring online, an AdInsight study predicted that more than half of conversions still occur offline—over the phone or through retail outlets. It would make our job as marketers easy if everyone felt completely comfortable making their purchases online. However, there are still plenty of [...]

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Google AdWords Unveils New “Opportunities” Tab

Domestic AdWords users discovered a new item in their AdWords top navigation this week – a beta tab called”Opportunities.” This effort appears to be Google’s strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find. Upon clicking the opportunities tab, you’ll [...]

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