The Social Business: From Data to Insight to Action

Even though large streams of data are available to brands through social media, that information is worthless unless a business is agile enough to respond to leverage real-time social media dynamics. In order to become a social business, an organization needs to be able to convert social data into actionable insights through new analytics and [...]

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David Barad on the Future of Facebook Marketing [Interview]

Founded in 2009 and headquartered in Santa Monica, CA., Fan Appz helps businesses, celebrities, musicians, athletes, public figures and brand owners grow, engage and monetize their social network fan base through an integrated suite of applications and features. As Senior Vice President of Marketing and Business Development at Fan Appz, David Barad keeps his clients [...]

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Social CRM: Winning the Battle of the Brands

Data from the marketing firm Exact Target indicates that customers are becoming increasingly cautious of following brands on social media sites like Facebook and Twitter. As brands battle for followers they are eager to embrace automation technology and ramp up engagement strategies to “out-post” the competition. But an IBM study entitled “From Social Media to [...]

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What’s Trending’s Shira Lazar Gets Social [INTERVIEW]

Television and Web personality, video blogger and social media expert Shira Lazar embodies the evolution of entertainment journalism. Though she possesses the interviewing and reporting chops of a traditional entertainment reporter, she also has her finger on the pulse of the tech space and is adept at communicating with Web 2.0 audiences. As the creator, [...]

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Why First Engagements Are Essential To Your Social Media Campaign

  According to social CRM specialists Get Satisfaction, 97.09% of people have bought a product or service from a brand based on their online experience. When several vendors offer the same or similar products, engagement strategy becomes key to a brand’s success. Social Media platforms are continuously offering new ways for brands to engage their [...]

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How Do Most People Share Content Online?

Amazingly, 44% of all online sharing now occurs in Facebook, according to sharing widget company AddThis. That’s up 33% in just one year. Another fact that may stun the digerati: email reigns over Twitter by 38%. Coming off a year when the Web’s biggest success model was an email-based coupon business (Groupon), maybe that’s not so surprising [...]

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Do Social Networks Already Rule Marketing?

Last week, I took the DemandResults staff to see The Social Network. As I listened to their comments after the film, it was apparent that one of the biggest surprises was that this was not a film about technology, nor was it about Facebook. At its core, it’s a terrific and timeless story about friendship, betrayal [...]

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How to Create a Company Social Media Policy

Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. [...]

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B2Bs To Increase Social Media Spend

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise. Planned social media spend on B2B services in the next 12 months jumped to 11% in 2010, [...]

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Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns. Bold prediction: by the end of 2010, don’t be surprised [...]

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