How Evidence-Oriented Consumers Have Reshaped the Buying Cycle

As evidence-based marketers, we are constantly testing the most profitable ways to engage consumers. But consumers themselves are becoming more educated and demanding more evidence before making each purchase. The rise of evidence-oriented consumers has reshaped the buying cycle and increased the importance of quality content, social media optimization and marketing technology. In Jim Leckinski’s [...]

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Cast Your Vote Now in the 2011 Salesforce.com AppQuest Contest!

It’s a good day for evidence-based marketing, and a great day for the revenue-based SEO revolution. We’re excited to announce that DemandResults’ own SEO for Salesforce has made the Top 16 in Salesforce.com’s AppQuest competition! SEO for Salesforce works seamlessly within the Salesforce.com CRM to create revenue-driven SEO strategies, enabling you to identify the true [...]

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Why First Engagements Are Essential To Your Social Media Campaign

  According to social CRM specialists Get Satisfaction, 97.09% of people have bought a product or service from a brand based on their online experience. When several vendors offer the same or similar products, engagement strategy becomes key to a brand’s success. Social Media platforms are continuously offering new ways for brands to engage their [...]

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3 B2B Marketing Automation Secrets

Are the marketing automation “secrets” discussed here really so hard to come by? They shouldn’t be. Companies like Marketo and Eloqua tout these feature sets routinely in order to sell their products. Yet all too often, we find in the course of our marketing automation consulting work that marketing automation platforms are used for little [...]

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New Evidence That Quality Content Will Rule The Web

By now we are all familiar with Google’s aggressive push to improve the quality of its search results. So far, it has implemented ranking algorithm changes that sought to punish content farms, many of which published thousands of articles a week with the primary goal of ranking well in search results in order to display [...]

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How Sexism Increased Sales for Yorkie

While walking through my local international market at lunch, I stumbled upon one of the candy bars I grew up with in England – the Yorkie. Unlike most other candy bars, the Yorkie’s advertising slogan is relatively shocking. It leads with the tag line, “It’s Not For Girls.” The Yorkie bar was originally conceived as [...]

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How Organic Web Traffic Increased by 1018% Without Any SEO Efforts

In April, organic Web traffic for the site typeupsidedown.com increased by 1018%.  No particular marketing efforts were implemented that could have accounted for this. At DemandResults, we’re always looking for the root causes of notable traffic events or unusual online activity. Here, we’re using one of the best free evidence-based marketing tools available: Google Analytics. [...]

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Infographic: A 30 Second Guide to Revenue-Based Marketing

For companies looking to measure how their marketing campaigns are impacting their bottom line, incorporating strategies that allow you to measure leads from a particular source or keyword is a must. If you could evaluate whether a Facebook campaign generated revenue, or pin-point which PPC landing page resulted in more sales, you could apply those [...]

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Infographic: B2B Lead Nurturing Guide

  Any good marketer wants to funnel their leads through the sales cycle as quickly as possible – the hard task is understanding the right amount of touches it takes. For a 60 day sales cycle, we’d start by nurturing a lead the following ways: Day 1: Introductory Phone Call Day 2: Follow Up Email [...]

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SEM Investigation: How Does Seasonality Affect Paid Search?

  Paid search managers regularly monitor campaigns to analyze and evaluate trends, changes in performance or the effect of recently implemented optimization strategies. But sometimes it can difficult to pinpoint the exact reason for a change in campaign performance, as was the case when Evidence-based marketing investigated a recent decrease in PPC performance. Conversions Analysis [...]

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