Michelle Swan On How to Create an Army of Brand Ambassadors [Interview]

Michelle Swan is Senior Director of Communications for Appirio, a cloud solutions provider based in San Mateo, California. While leading the public relations, analyst relations and internal communications functions at Appirio, the company has been recognized by organizations such as Bloomberg BusinessWeek, InformationWeek, Gartner and IDC. Appirio was also recently honored as a 2012 Technology [...]

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Dreamforce Conference Tips: 5 Ways to Maximize Your Week

Like most CRM geeks, I’ve been counting down the days until Salesforce’s cloud computing event of the year. Salesforce has been hosting Dreamforce, their annual conference in San Francisco since 2003 and with each year the attendees, exhibitors and sessions multiple exponentially. With over 23,000 attendees at last year’s event, these five tips will help [...]

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Measuring SEO Impact on Sales

For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there’s still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign’s primary [...]

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