The Social Business: From Data to Insight to Action

Even though large streams of data are available to brands through social media, that information is worthless unless a business is agile enough to respond to leverage real-time social media dynamics. In order to become a social business, an organization needs to be able to convert social data into actionable insights through new analytics and [...]

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3 Ways CRMs Can Revolutionize Small Business Sales and Marketing Strategies

A recent Intuit Inc. survey showed that more than one-half of small businesses perform customer relationship management (CRM) tasks manually—more than 28% use pen and paper while another 28% manually enter data into spreadsheets. That’s a complete nightmare for evidence-based marketers. Is your sales team really following up on every lead? What percentage of leads [...]

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How to Deal with Customer Angst in Social Media Channels

In the previous blog, I discuss the new book and site, Business Model Generation. One fundamental question that the book asks repeatedly is this: How do our Customer Segments want to be reached? This is a particularly important question to social media marketers because customers are increasingly turning to social media channels for customer support [...]

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