How Call Tracking is Changing Marketing

Why Call Tracking is Necessary Though more and more sales are occurring online, an AdInsight study predicted that more than half of conversions still occur offline—over the phone or through retail outlets. It would make our job as marketers easy if everyone felt completely comfortable making their purchases online. However, there are still plenty of [...]

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Adam Greco Talks Web Analytics and CRM Integration [INTERVIEW]

Adam Greco has long been a visionary leader in the web analytics industry. He began his career managing the website for the Chicago Mercantile Exchange, became one of the founders of the Omniture Consulting group, and then served as Senior Director of Web Analytics at Salesforce.com. Now, as a senior partner at Web Analytics Demystified, [...]

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