Google’s Panda Update Changes Corporate Content Strategies

This week Google announced major algorithm update that is shaking up entire business models. The update, called “Panda,” is a response to many Google users to what has been seen as an unfair advantage given to content farm sites, many of which publish thousands of subject-specific articles per week. The widely held perception that such [...]


How the News Media Collapse Could Starve Web Marketing

Nobody seems to know the exact number of news media jobs that have been cut during the current recession, but it’s safe to say that there are tens of thousands of fewer working journalists in America today than there were this time last year. Virtually every major online and print newspaper has been cut to [...]