Google Bid-Per-Call Announcement Validates Call Metrics

As evidence-based marketers, we strive for complete visibility. Though clicks can be an excellent way to prove the impact of marketing engagements, they are not without their limitations. For many B2B and B2C companies, a sizable percentage of conversions occur offline, via the telephone. Though we have used call tracking solutions with several of our [...]

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How Can I Track Marketing Performance from Print Collateral?

So the source material of your latest marketing campaign is non-digital – a flyer, print catalog or magazine ad. Most marketers would simply shrug at the thought of doing any performance tracking. If they want performance metrics, let them build a mobile app. Well, Marie Antoinette,  there are always ways to track results. It’s easier than [...]

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Infographic: A 30 Second Guide to Call Tracking

Call tracking allows you to track campaign successes by associating a unique phone number with a specific marketing channel – anything from a flyer for an upcoming conference to an organic search query used to arrive to your site. Many PPC campaigns, for example, have granular insight into form submissions generated by their campaign but [...]

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