A recent report from eMarketer shows that businesses are courting online sales leads more aggressively than ever before. Yet new data from Harvard Business Review (HBR) indicates that most companies are failing to follow up with these leads as fast as they should be. These reports reinforce the fact that there needs to be greater [...]
Are the marketing automation “secrets” discussed here really so hard to come by? They shouldn’t be. Companies like Marketo and Eloqua tout these feature sets routinely in order to sell their products. Yet all too often, we find in the course of our marketing automation consulting work that marketing automation platforms are used for little [...]
A 2009 article in The Wallstreet Journal proclaimed triumphantly that “The Email Era” had officially come to an end. The article cited the rise of social media sites like Twitter and Facebook, stating that social platforms will “rewrite the way we communicate.” There is certainly data to support a shift to the social paradigm. In [...]
Call tracking allows you to track campaign successes by associating a unique phone number with a specific marketing channel – anything from a flyer for an upcoming conference to an organic search query used to arrive to your site. Many PPC campaigns, for example, have granular insight into form submissions generated by their campaign but [...]
There is no denying that video is taking over the Internet. In recent years, marketers across the globe have discovered creative ways to promote their brands through visual media. One by one, skeptics of the power of online video, have turned into believers of the value video can add to virtually any online experience. Savvy [...]
Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise. Planned social media spend on B2B services in the next 12 months jumped to 11% in 2010, [...]
So many keywords, so little time. Which keywords should you focus on during your next SEO campaign? Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and [...]
What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you [...]
Meeting a client’s SEO goals typically requires far more than web site optimization. More often than not, new content development – and significant revision of existing content – is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different [...]
White Papers Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day. Just as every patient would prefer to visit a doctor that’s always up on the latest research, business buyers want to feel that they are buying into a knowledge-based [...]
