5 Mobile Marketing Tips for Your Business and Productivity Apps

A new report from ABI Research indicates that mobile app revenue is expected to increase from $8.5 billion in 2011 to $46 billion by 2016. While most of app revenue has thus far been associated with mobile games like Angry Birds, ABI Research predicts that more revenue will be created outside of gaming because of [...]

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The Psychology of Color: How a Color Change Caused 50% More Clicks

“The world is a carousel of color.” So proclaimed the theme song to Walt Disney’s 1954 television program, “The Wonderful World of Color.” As we ride around on this so-called carousel, it’s only natural for us to be stirred and moved by the colors that swirl around us. Have you ever felt pacified by a [...]

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