CMO Survey Validates Integrated Evidence-Based Marketing Agencies

The Chief Marketing Officer (CMO) Council has just released a report entitles “More Gain, Less Strain” on client/agency effectiveness. The report clearly shows that brands and marketing technologists alike are are becoming increasingly disillusioned with traditional ad agencies. For the report, the CMO Council surveyed 6,000 corporate marketers. The results were dramatic. Only 9% of [...]

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Rethinking Twitter Marketing: What Works, and What Doesn’t?

As of late, it seems that the world is obsessed with big data, and what to do with it. Within the next few weeks, you’re likely to hear more astounding facts about data. Every few months since 2008, analysts have been proclaiming that more data was generated in that particular year than in the previous [...]

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Mobile Usage Survey: Web Browsers Used More Than Apps, Social Media

Web sites, you are still loved. A new study of mobile device usage appears to show that visiting web sites is still a slightly more popular activity than using apps, and substantially more popular than visiting blogs or social media sites. This comes despite a massive proliferation of hundreds of thousands of apps for iPhone, [...]

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An Illustrated Guide to Optimal SEO Process [INFOGRAPHIC]

Several weeks ago, we guest blogged on ProBlogger about SEO Automation, discussing redundant optimization tasks that were probably best left to tools, with the goal of getting more time to focus on actual strategy and execution. We also published an SEO automation infographic that was created by our SEO for Salesforce product team, which appears [...]

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Google’s “not provided” Keyword Impact Exceeds 18% Across Tech Sites, 13% In Healthcare

Like all marketing consultancy firms, we’ve been struggling with how to address Google’s decision to limit keyword referral data for users signed in to Google services with our clients. There’s a great SEO success metrics article on the SEO for Salesforce blog arguing that while there is still more than enough organic keyword data to [...]

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The Final 8: Cast Your Vote Now in the 2011 Salesforce.com AppQuest Contest!

Thanks to all of those who voted for us in the last round. With your help, DemandResult’s SEO for Salesforce made it to the Final 8 in Salesforce.com’s AppQuest competition!  As ecstatic as we are with our progress, we need your help once more. Vote for the SEO for Saelsforce video and help us reach [...]

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Cast Your Vote Now in the 2011 Salesforce.com AppQuest Contest!

It’s a good day for evidence-based marketing, and a great day for the revenue-based SEO revolution. We’re excited to announce that DemandResults’ own SEO for Salesforce has made the Top 16 in Salesforce.com’s AppQuest competition! SEO for Salesforce works seamlessly within the Salesforce.com CRM to create revenue-driven SEO strategies, enabling you to identify the true [...]

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Go Local with SEO: Geographic Based Keyword Rankings

Following Google’s announcement to launch universal search in 2007, there has been a rapid and continual evolution to improve user experience via personalization. While these improvements create a more engaging search experience for users, the task of monitoring keyword rankings has become increasingly complex. SEO strategists looking for ways to get a better handle on [...]

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How Can I Track Whitepaper Downloads using Google Analytics?

Capturing visitor information and usage statistics for your website is a breeze when using Google Analytics (GA). A native feature of GA known as Event Tracking allows you to easily track downloads for PDF files like whitepapers and case studies. Not only can you report on the volume of downloads, but using the advanced segmenting [...]

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How Organic Web Traffic Increased by 1018% Without Any SEO Efforts

In April, organic Web traffic for the site typeupsidedown.com increased by 1018%.  No particular marketing efforts were implemented that could have accounted for this. At DemandResults, we’re always looking for the root causes of notable traffic events or unusual online activity. Here, we’re using one of the best free evidence-based marketing tools available: Google Analytics. [...]

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