Bing Search PPC Conversion Cost 54.5% Lower Than Google AdWords

Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested. In late 2009, DemandResults began using Bing for legal industry [...]

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Facebook Ad Conversion Tracking Announced

Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of fans, impressions and clicks gained as a result of an ad campaign. Similar to Google AdWords and other PPC programs, Facebook conversion tracking will work via a Javascript snippet that will be placed into the [...]

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