by Jesse Davis
on December 19, 2011
in Evidence-Based Marketing
Our recent article on mystery shopping explained some metrics that you should consider when conducting a mystery shopping campaign. We wanted to expand on the subject, drawing upon our experiences working with clients, to discuss how you should actually go about actually planning an evidence-based campaign from start to finish. Step 1: Define Goals Mystery [...]
by Jesse Davis
on November 30, 2011
in Analytics Tools, Case Studies, Evidence-Based Marketing, Lead Nurturing
Your sales team is your front line. They are your strikers, your power forwards and your running backs. As evidence-based marketers we spend ample time generating leads, but in the end, we can only bring leads to Sales. It’s up to the sales team to escort them through the sales funnel. Though it would be [...]
by Jen Roop
on November 8, 2011
in Marketing Infographics, Reputation Management, Reputation Monitoring, Social Media Marketing, Top Menu
It’s no secret that big companies like Dell and Gatorade have teams that are dedicated to monitoring their brands. Gatorade revealed their Mission Control Center in this YouTube video and claims to be setting the stage for digital leadership by monitoring, listening and engaging with what people say about their brand. Not everyone has the [...]
by Jesse Davis
on November 4, 2011
in Case Studies, Evidence-Based Marketing, Lead Generation, Marketing Infographics
“The world is a carousel of color.” So proclaimed the theme song to Walt Disney’s 1954 television program, “The Wonderful World of Color.” As we ride around on this so-called carousel, it’s only natural for us to be stirred and moved by the colors that swirl around us. Have you ever felt pacified by a [...]
by Jesse Davis
on November 2, 2011
in Analytics Tools, B2B Lead Generation, B2C Lead Generation, Evidence-Based Marketing, Industry News, Lead Generation, Measuring ROI
As evidence-based marketers, we strive for complete visibility. Though clicks can be an excellent way to prove the impact of marketing engagements, they are not without their limitations. For many B2B and B2C companies, a sizable percentage of conversions occur offline, via the telephone. Though we have used call tracking solutions with several of our [...]
by William Tyree
on October 27, 2011
in Reputation Management, Reputation Monitoring, Social Media Marketing
Just when we thought people were getting real about Klout, PeerIndex and other services intent on measuring your social influence, we’re noticing a fresh wave of anxiety rippling across the tech landscape. Evidence-based marketers can’t help but be attracted to metric-based popularity scores, especially when it comes to the brands they work for. But at [...]
by Jesse Davis
on October 27, 2011
in Public Relations, Reputation Management, Social Media Marketing
Earlier this year, Timothy Ogden wrote an article entitled, “Why Cause Marketing Can Actually Backfire.” The article, published on Forbes.com, asks the question: is cause marketing good for brands? Ogden also seeks to transcend a corporate agenda by implying that cause marketing is doing more harm than good to the world at large. Of course, [...]
by Jesse Davis
on October 21, 2011
in Analytics Tools, Lead Generation, Social Media Marketing
As evidence-based marketers, we are necessarily preoccupied with scoring leads. But as we develop social CRM strategies, lead scoring must be extended to include a means of measuring social media influence. As a Worldcom Public Relations Group survey shows, social media is claiming a bigger slice of marketing budgets. In order to maximize social ROI, [...]
by William Tyree
on October 17, 2011
in Evidence-Based Marketing, Lead Generation, Lead Nurturing, Marketing Automation
Lead nurturing is about automating a simple process that sales professionals have known about since the dark ages: window shopping. Brick-and-mortar stores discovered long ago that certain types of shoppers enjoy the thrill of the hunt just as much as the kill, which lead to some very extravagant department store windows. These days, many B2B [...]
B2B Marketing, content marketing, conversions, demand generation, demandresults, infographic, lead generation, lead nurturing, marketing automation, Marketo, social media marketing
by Jesse Davis
on October 13, 2011
in Case Studies, Customer Relationship Management (CRM), Lead Generation, Social Media Marketing
Data from the marketing firm Exact Target indicates that customers are becoming increasingly cautious of following brands on social media sites like Facebook and Twitter. As brands battle for followers they are eager to embrace automation technology and ramp up engagement strategies to “out-post” the competition. But an IBM study entitled “From Social Media to [...]