Marketing Trend: Mobile Design Dictating Web Design

With over a billion smartphones in use, it’s hard not to scoff and turn up my brow when I read the words “mobile is the future.” According to Socialnomics, half of all searches are conducted on mobile devices. Make no mistake: mobile is the present. Of course mobile technology will play an incremental role as [...]

0 Comments , , , , , , , ,

Mobile Usage Survey: Web Browsers Used More Than Apps, Social Media

Web sites, you are still loved. A new study of mobile device usage appears to show that visiting web sites is still a slightly more popular activity than using apps, and substantially more popular than visiting blogs or social media sites. This comes despite a massive proliferation of hundreds of thousands of apps for iPhone, [...]

0 Comments , , , , ,

WordPress Vs. Tumblr: Which Platform is Right for Your Business Blog?

Tumblr is the online equivalent of a boom town. The platform saw 218% year-over-year growth, and every minute, approximately 38,000 tumblogs – short blogs that often contain multimedia – appear on the Tumblr network.  Tumblr doesn’t require self-hosting, and within minutes, you can have your own blog. Given all that, it seems that Tumblr would be an obvious [...]

0 Comments , , , , , , , , , , ,

Obama Campaign Leading the Tech Curve with Mobile Payments Device

Square, the mobile payments device that turns any iPhone or iPad into a mobile credit card processor, already had mogul Richard Branson as an investor. Until today, it was hard to imagine Square adding a bigger superstar endorsement to its roster. Enter President Obama’s re-election campaign, which will be using Square for mobile fundraising. During [...]

0 Comments , , , , ,

How Call Tracking is Changing Marketing

Why Call Tracking is Necessary Though more and more sales are occurring online, an AdInsight study predicted that more than half of conversions still occur offline—over the phone or through retail outlets. It would make our job as marketers easy if everyone felt completely comfortable making their purchases online. However, there are still plenty of [...]

0 Comments , , , , , , ,

An Illustrated Guide to Optimal SEO Process [INFOGRAPHIC]

Several weeks ago, we guest blogged on ProBlogger about SEO Automation, discussing redundant optimization tasks that were probably best left to tools, with the goal of getting more time to focus on actual strategy and execution. We also published an SEO automation infographic that was created by our SEO for Salesforce product team, which appears [...]

0 Comments , , , , , , ,

The Social Business: From Data to Insight to Action

Even though large streams of data are available to brands through social media, that information is worthless unless a business is agile enough to respond to leverage real-time social media dynamics. In order to become a social business, an organization needs to be able to convert social data into actionable insights through new analytics and [...]

0 Comments , , , , , , , ,

5 Promising Cloud Marketing Solutions

In their song “Cut Your Hair”, the rock band Pavement acerbically mused on the ceaseless stream of bands starting up in their music scene. “I saw another one, just the other day … a special new band,” they sang. Nearly two decades later, Pavement could easily rewrite those lyrics to lampoon the tech scene, since [...]

0 Comments , , , , , , , , , ,

Google’s “not provided” Keyword Impact Exceeds 18% Across Tech Sites, 13% In Healthcare

Like all marketing consultancy firms, we’ve been struggling with how to address Google’s decision to limit keyword referral data for users signed in to Google services with our clients. There’s a great SEO success metrics article on the SEO for Salesforce blog arguing that while there is still more than enough organic keyword data to [...]

0 Comments , , , , , , , , ,

David Barad on the Future of Facebook Marketing [Interview]

Founded in 2009 and headquartered in Santa Monica, CA., Fan Appz helps businesses, celebrities, musicians, athletes, public figures and brand owners grow, engage and monetize their social network fan base through an integrated suite of applications and features. As Senior Vice President of Marketing and Business Development at Fan Appz, David Barad keeps his clients [...]

0 Comments , , , , , , , , ,