Leads From Bing Yielding Higher Value

A few months ago, we reported that Bing paid search ads were yielding more leads at less cost for select clients in the healthcare and legal professions. Today Search Engine Roundtable’s Chris Boggs reported higher revenue from Bing and Yahoo for four client sites, with Google lagging in third, despite much higher search volume. This is consistent with what DemandResults continues to monitor, and it’s encouraging to see others in the industry attempting to measure ROI from the search channel.

This data begs many questions. Namely, is Bing simply a more popular search engine in specific industries, and are Bing users simply more “serious” buyers than those in Google? Do some users use both Google and Bing, but for different purposes? As we look ahead to 2011, DemandResults is hoping to find the answers to these questions and many more.



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