Infographic: A 30 Second Guide to Call Tracking

Call tracking allows you to track campaign successes by associating a unique phone number with a specific marketing channel – anything from a flyer for an upcoming conference to an organic search query used to arrive to your site. Many PPC campaigns, for example, have granular insight into form submissions generated by their campaign but often lack the ability to measure the direct impact a campaign had in terms of call volume and associated revenue.

This infographic illustrates the basic concept of call tracking and how it can benefit your organization. We’ll follow up with detailed steps on how to analyze and qualify calls in upcoming posts.

what is call tracking